IT’s a done deal! Another economic block buster has been ‘bequeathed’ to Zambia. Soon, the sweet drops of Pepsi-Cola will start oozing and create 300 immediate jobs for Zambians.
In two months time, Zambia will have another beverage company added to the limited plants existing in the country. The Pepsi-Cola plant in Lusaka whose construction begun in September last year under the franchise of Varun Beverages a subsidiary RJ Corporation of India, is expected to open in the first week of August.
Varun Beverages-Zambia to be located in the vicinity of Zambia Breweries with a capital injection of US$20 million for the first phase, will give a number of management positions to Zambians. Apart from Pepsi and water-packaging, a range of fresh-fruit juices will also be processed.
The second phase will involve expansion into the Copperbelt in the next two years, at an estimated cost of US$15 million.
Varun Beverages chairperson Ravi Jaipuria has pledged commitment to ensuring good conditions of service for workers. A strong commitment to corporate-social responsibility and the environment has also been made.
Diplomats at the Zambia High Commission in New Delhi recently visited the headquarters of Varun Beverages on the outskirts of the capital, to acquaint themselves with operations of the company whose chain of other businesses include Pizza Hut, Costa Coffee and Kentucky Fried Chicken, popularly known as KFC, among others.
They learnt that 16 Zambians earmarked for technical positions are already in India under the auspices of the company, for orientation in beverage technology.
Mr Ravi Jaipuria extolled Zambia’s investment policies and stable political climate coupled with friendly people, as variables that attracted his company to invest in the country.
“Though landlocked, Zambia is a very peaceful country and because of its centrality it is easy to tap into the market in neighbouring countries. I will be a very good ambassador for Zambia by marketing the country to other investors.
“I met President Banda, then vice-president in 2008 here in New Delhi during the Africa-India Summit. He invited me to come and invest in Zambia and when I came to make a feasibility study, I fell in love with Zambia instantly,” said Mr Jaipuria recounting how he arrived at the decision to invest in Zambia.
Mr Jaipura noted that Zambia’s investment policies and the support from Government was also a motivating factor to inch into the southern African country.
Premised on the principle of partnering growth and creating opportunities, the pioneer bottlers in India with an inclination to health care, is determined to make a difference on the beverage scene in Zambia.
As part of preparing Zambians to take up technical jobs in the beverage industry, 16 people earmarked for technical positions are already in India under the auspices of the company, for orientation in beverage technology.
The company which will add to the core Pepsi-product, fruit juice processing, will also expand to the Copperbelt in the next two years. The expansion programme will gobble US$15million. Plans are also afoot to explore viability of the beverage industry in far flung and remotes parts of the country.
This will however, be dictated by the supply chain of raw materials and their availability. This is to ensure sustainable production.
The company will also consider diversifying into agriculture and dairy industry. When this happens, out-grower schemes will be an added. This will trigger farmer-motivation and increased productivity with one end result-more income for peasant farmers.
On corporate social responsibility front, the company with 18 bottling plants in India, is not disconnected from the need to plough back into the community.
Thus, contribution to the health and education sectors has been pledged as has, good environmental stewardship with particular attention to judicious treatment and disposal of effluent and participation in national efforts aimed at ameliorating the effects of environmental degradation.
Following the recent Confederation of Indian Industries (CII) and Export/Import Bank of India (Exim-Bank) conclave, the flood-gates of Indian investment into Zambia are poised to open even wider.
At this event, where the country’s investment opportunities were projected into Indian view, a mosaic of Zambian business executives and representatives from the Zambia Development Agency (ZDA) networked with the Indian business community under the theme India-Africa Project Partnership.
The conclave also provided a platform for African entrepreneurs to network with their Indian counterparts and explore business partnerships in addition to providing hints on how to access financing for small–to-medium enterprises, (SMEs).
The Zambian booth with depictions of various areas of investment also made video presentations of Zambia’s thrilling tourist-attractions to sale the country as a tourism destination.
The booth pulled atleast 60 Indian business executives, who were enthused by the oasis of investment opportunities available in Zambia in areas such as energy, manufacturing, infrastructure development and tourism, among others.
From that, the pulse is palpable that, Indian investments into Zambia will continue to flow steadily.
The investments will attest even more, to the warm relations that bind Zambia and India and fulfill the quest for the Indian sub-continent, to set up value-addition enterprises, as opposed to mere trading.
The author is first secretary for Press at the Zambia High Commission
in New Delhi, India.